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>Alpen Bank Launching the Credit Card in Romania Brief Case Case Solution

Posted by markwahlbarg on June 5th, 2018


Alpen Bank Launching the Credit Card in Romania Brief Case Case Solution


Alpen Bank is wanting to dispatch Visas to target business of Romania, however before they push forward with this arrangement, they have to dissect their progressions to show signs of improvement results. This should be possible through diverse strategies Derwin James Chargers Jersey , for example, deciding the breakeven point that they would confront and the clients that they can pull in resultantly. Another route is to perform a money saving advantage examination and have the capacity to figure out the outlook of individuals and their prospects with respect to the saving money area of Romania. It is additionally critical to figure out if the prospects for Alpen Bank has enhanced after some time or not and the distinctive components which had expanded or decayed their shots of entering this business sector portion.


Excel Calculations
Questions Covered
1. How should alpen position its card if it intends to launch it?


2. What are the economics of the credit card business in Romania? What is the cost of acquisition of a new customer? How many customers will be needed to breakeven?


3. Is breakeven achievable? In what time period?


4. Do a cost benefit analysis of the launch. What information does this provide you?


5. What other customer insights can you infer from the case study?